Our Rejuvenate Face Serum has been a top seller for us for six years now. Once featured in Vogue UK magazine under their Beauty Must Haves—what an experience that was!—and later a finalist in the beauty category for the Made in Alberta Awards, this wild fireweed and yarrow serum has made waves, that’s for sure. But our biggest accomplishment is the loyal customers who continue to reorder and restock their vanity with this beloved product.
This year, we decided to reformulate our face serum—but don’t worry! We’ve simply added a few new key ingredients to enhance its performance, while keeping the same luxurious feel and texture you know and love.
Still featuring wildcrafted fireweed and wildcrafted yarrow—handpicked by us on our farm in Red Deer County—we infuse these powerful plants into oil. We then blend a carefully chosen mix of high-performing plant oils known for their benefits to aging skin: jojoba oil, prickly pear cactus oil, rose hip seed oil, and bakuchiol oil. Together, they deeply nourish and help restore skin health at a cellular level. Finally, we add a synergy of essential oils—carrot seed, helichrysum, lavender, and frankincense—to complete this perfection potion.
Every day, our skin faces a variety of environmental and external stressors—UV rays, harsh winds, fluctuating temperatures, pollution, dehydration, and even poor nutrition—all of which can accelerate signs of aging and compromise skin health. These factors can break down collagen, deplete natural moisture levels, and lead to dullness, fine lines, and uneven skin tone. By choosing natural skincare products like ours, you give your skin a protective barrier filled with nourishing botanicals and antioxidants that help combat free-radical damage. These plant-based ingredients work in harmony to replenish lost hydration, support skin’s natural repair process, and keep your complexion looking healthy, radiant, and resilient—no matter what the day throws at you.
Our Rejuvenate Face Serum can be used morning and/or night as part of your daily skincare routine. It absorbs quickly, leaving a non-greasy finish. Many customers report a healthy, radiant glow that others notice throughout the day. After all, we all want to get rid of that tired, dull skin that can creep up on us.
Just as fireweed appears after a forest fire to rejuvenate the soil, we believe fireweed has properties that help rejuvenate skin at a cellular level—bringing life back to your complexion.
We believe you are beautiful at every age. You don’t need to “fix” anything or fight time. We’ve always believed it’s a blessing to grow older and have those laugh lines. So, let’s embrace our natural beauty and simply support our skin as we age—with products that make us feel good.
You can purchase our Rejuvenate Face Serum in a 60 mL glass bottle with a dropper dispenser, or try it first in our Mini Skincare Trio Set—perfect for travel or sampling.
Thank you for supporting small beauty brands like ours, who believe in transparency, environmentally conscious decision-making, and creating products with you in mind.
