Why I Recreated My Skincare Line: For Women Who Want to Age Naturally & Beautifully
As women, our skin changes — sometimes in subtle ways, sometimes all at once. Over time, I began noticing it in myself and the women around me: skin becoming drier, a little less firm, more reactive, more in need of deep nourishment and care. Thank you hormones!
That’s when I knew it was time to revisit my skincare line — to reformulate it from the inside out with a clear purpose: to create high-performing, all-natural skincare that truly supports aging skin. We have been working on this for over 12 months, and are so excited it’s finally come to life. Launching end of June- stay updated on our email list!
Nature + Science: Ingredients That Work
In my reformulated line, I’ve chosen ingredients that are gentle, yet incredibly effective — backed by science and inspired by nature. Still using herbs that I have either grown in my garden, or foraged in the wild; then paired with high performing ingredients that met international natural cosmetic standards.
One of the star additions to our Rejuvenate Face Serum is Bakuchiol, a natural, plant-based alternative to retinol. It offers the same benefits — reducing the appearance of fine lines, improving skin tone and texture — but without the harshness or irritation that traditional retinol can cause.
I’ve also included a ceramides complex to our Restorative Face Cream, which are essential for strengthening the skin barrier and locking in moisture. As we age, our skin naturally produces fewer ceramides, leading to dryness and sensitivity. Replenishing them topically is key to keeping the skin healthy, plump, and resilient.
We’ve added other new ingredients such as specialty oils like Prickly Pear Catcus Oil, which is a lightweight, non-comedogenic oil rich in vitamin E, linoleic acid, and antioxidants that deeply hydrates, brightens, and helps reduce inflammation and signs of aging. To other new ingredients such as Squalene- a natural antioxidant and skin-identical lipid that deeply hydrates, and supports the skin barrier.
Targeting What Mature Skin Really Needs
I formulated every product with a specific goal: to deeply hydrate, support elasticity, and nourish skin at every stage of life — especially during the changes that come with aging.
Each step of this new routine is designed to be simple, restorative, and intentional. You don’t need a 10-step routine. You need a few powerful products that respect your time and your skin. Therefore we are sticking with our previous line up, just elevated. They are now in new beautiful green frosted glass bottles too.
Our line up includes:
-Renew Oil Cleanser 60mL for gentle cleansing while softening and soothing skin.
-Refresh Face Toner 125 mL (new bigger size… because our customers would tell us they would run out of the toner way before the rest of the products with the previous size) for soothing redness and boosting hydration.
- Rejuvenate Face Serum 60mL for deep nourishment to help your skin glow.
- Replenish Eye Serum 15mL (new smaller size… because a little goes a long ways and our customers would tell us the last bottles were too big).
- Restorative Face Cream 50g jar (our customers kept asking to return to a jar, not a pump) for deep hydration.
- and NEW… a sampler size of the Cleanser, Toner and Serum! Each 15mL in a perfect little travel/sampler set.
Aging Beautifully, Not Perfectly
This isn’t about turning back the clock. I have always disliked the term “anti-aging”. It has never sat right with me. Because it’s a gift to age. It’s a gift to grow older and experience life. It’s a life to have laugh lines. We are not fighting the inevitable… we are embracing it.
So this new skin care line up is about embracing our skin — and ourselves — with love and intention. Aging is a privilege. And I believe skincare should help you feel beautiful, confident, and radiant as you grow into every new season of life.
These products are more than just skincare. They’re a love letter to the women who want to age naturally, without compromise. I am honoured to have created these products for you.
I can’t wait for you to try them.
With love and gratitude,
Jess
